1960’s fashion was the biggest fashion change since stitched clothing. 60’s changed everything; women started to wear pants men grew hair. Gypsy culture was booming and the Beatles were spearheading everything in fashion.
The capital of all this cultural swing was London. Back in those days, London was the capital of everything, and that’s why Time Magazine dedicated a whole issue (April 15th, 1966) to this historic city. Time also gave it a name: Swinging City.
This swinging revolution emerged for two factors, youth and money. And another third factor also came into existence which was WW-II. The war struck, devastated and frightened people finally had a chance to breath in the 50’s. The economy was back on track so people had money, and baby boom in 1950’s ensured that by mid-60’s, London was younger than it had been since Roman times. All these young lads (who are now our parents, and grandparents) wanted to something crazy, something deviant which gave them identity.
Feminist movement led that fashion. The new female model was the one who was self-independent, confident and wore clothes that were reserved only for men, like pants.
Men’s fashion was led by Beatles. From gypsy culture to hairstyles and from getting high to social awareness campaigns, Beatles led in almost every aspect.
These fashion trends of the 60s were so awesome that every year, many fashion shows are dedicated to the styles of sixties. Just last year, a major event took place.
1960’s Fashion for Men
In 60’s, about 40% of London’s population consisted of youth. And they had more income that their parents in their age. In fact, according to government records, Londoners were earning 200% more than the cost of living. With so much money and so little responsibilities, of course the men decided to shake things up.
Even in United States, things were not at all bad. Things were so good actually that America was all good to put a man on the moon. And since there is no language barrier between London and New York, both cities adapted each other’s trends, cultures and everything related.
The modernists, called “Mods”, were the drivers of that fashion wave. They used sharp colors for shirts but suits remained in dark colors. Actually men’s fashion was not really about clothes, it was about hairstyles. Clothes also changed but clothing always keeps evolving. One that changed in clothing styles was choosing rough and tough clothes on business. You could also suit up with a jacket or you could put your belt above your shirt (a fashion in India).
1960’s Fashion for Women
60’s fashion was ruled by women. They were the soul and heart of the whole campaign. Their fashion trends were not basically just about change of clothing but they were breaking of norms.
Women of 60’s broke many barriers and elevated themselves to a place of equality amongst men. Even the fashion icons of that time were the power holding women, such as the first lady Jackie Kennedy. She introduced pillbox hat which was a major trend during 60’s.
Apart from the pillbox hat, culottes, PVC dresses, pants and go go boots became popular. Two famous fashion inventions of the 60’s are mini-skirt and bikinis.
The bikini as we know it, comprises four triangle pieces of cloth, leather or whatever material. Two triangles for each unit of the bikini.
The hippie movement also played a major role in the fashion. Thanks to this movement we had bell-bottom jeans, tie-dye and paisley prints.
The most significant of character of fashion photography in those days was “The Single Girl”. This girl was young, economically independent, active, gorgeous, and of course, single. In those days, for the first time in history, female fashion photography was taken outdoors. Prior to that, all fashion photography was done inside studios and models used to pose into the camera. However, 60’s women were usually doing something, that maybe sports, business work or anything such. They were not usually posing for the cameraman.